The Art of Selling: Sales with Service

Introduction

Despite the huge growth in e-commerce and an ever-increasing spend on marketing and advertising, 43% of businesses still believe that face-to-face selling is their most effective sales method [1]. Ensuring the saleforce has the skills in place to make the most of every sales opportunity is vital for any business to grow and thrive.

The Art of Selling: Sales with Service gives a straightforward introduction to successful face-to-face selling. It explores the four key stages in the sales process and delivers new techniques to help win a customer’s confidence, discover their needs and use first-class product knowledge to close the sale.

This course is structured around a series of engaging video clips. Key messages are delivered with simplicity and impact, making learning more memorable.

[1] The Director’s Centre, Q1 2004

Who is the course for?

The Art of Selling: Sales with Service is suitable for anyone who needs to develop sales skills or refresh their techniques in order to build confidence and successfully satisfy buyers' needs.

This course is appropriate to any business sector, there are no formal entry requirements and employees do not require any prior experience.

What will you get from this course?

When you have completed this course you will be able to:

• recall the four stages of the selling process
• adopt techniques to win the customer's confidence
• make sure you understand what the customer needs
• help the customer choose the right product for them
• develop techniques to close the sale in different situations
• take a positive approach to lost sales and complaints

Course features

This course will show you how to and how not to help customers find the best product for them and close the sale. The course expands the four stages of the sale process: winning the customer's confidence, discovering what they need, offering choices and completing the sale. It gives examples of the skills and techniques needed to successfully achieve each stage, such as listening and asking the right questions.

Set in everyday surroundings, the performers act out realistic situations in a light hearted and entertaining way that will help you recognise some common errors and understand how to correct them. The familiar settings will help you to apply the material to your own workplace.

Before you begin the course, you'll take a short test to help identify any knowledge gaps. As you work through the course, you'll be presented with simple exercises to check your learning. At the end there is a 15 question quiz to help sum up what you have learned.

You can start the course straight away and access it at any time, providing you have the use of a computer with an internet connection. The course is available for six months from the date first accessed.

Course Code

104198BT046

Other courses you might be interested in

Who Sold You This, Then?: Effective After-Sales Service, Demanding Customers: Customer Care Made PERFECT, Steps to Success - Professional Customer Service

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